Prem’s collection is respected in rock photography circles. Showing photographs of the Stones, The Beatles, Jimi Hendrix, and Bob Dylan among others, his diligence has resulted in his discovering the special and most charming photos he could find. To ensure handpicked images are available to fans, he also works with photographers – showcasing them, handling their archives and arranging exhibitions. A true pioneer, Prem and long time collaborators San Francisco Art Exchange (SFAe) launched the world’s original rock photography show in 1997, restoring his belief that these photographs are certainly fine art. He has worked with many photography stars, encompassing Gered Mankowitz, Robert Freeman, Michael Joseph, Iain Macmillan, Michael Cooper, Peter Webb, Jerry Schatzberg, Dominique Tarlê, Terry O’Neill, and Pattie Boyd. The erstwhile music journalist holds a special corner in his heart for the Rolling Stones, however. Snapshots such as the ones of the Stones’ 1965 US tour revealed at the initial exhibition and those from “The Decca Years”, a showcase which symbolized the Rolling Stones rise from chart attractions to groundbreakers of the counter culture movement, have fascinated audiences and were secured largely due to Prem’s devoutness. Read Keith Richards’ best-selling autobiography Life, and you will observe that many of the photos are credited to ‘the Raj Prem collection’.