The buzz surrounding Prem’s newest exhibit comes alongside continued success working with the San Francisco Art Exchange (SFAE). According to the renowned curator, working with the SFAE has remained an important component of this and many other rock-based exhibits. “I value the opportunity to work with SFAE owners and directors Jim Hartley and Theron Kabrich,” Prem recently discussed. “We’ve done 40 plus exhibitions together over 18 years. SFAE was the first gallery in the world to showcase the music photography genre and is probably the most successful outlet for celebrity photography.” Prem remarked that the Beatles photography is only one of many exhibitions he has facilitated with the SFAE over the years. As he continued, “Jointly we’ve co-produced several exhibitions of top UK and US photographers, including Robert Freeman, Iain MacMillan, Terry O’Neill and Dominique Tarle .” For Prem, the 50 year Beatles anniversary exhibit aims to not only reinvigorate original fans about their musical heroes, but also give younger fans direct access into what rock and roll is all about.